Let’s go to the 60’s and 70’s! Why? Because Pop Art was an art movement during the 1960´s and 1970´s of the twentieth century, mainly, that departs from the cliché of big, bold, raw America that became current when Abstract Expressionism triumphed internationally. It is characterized by the use of images of popular culture (as opposed to elitist culture existing in fine arts) taken from the media, such as commercials, comic books, music, “mundane” cultural objects and the world of cinema.
It was born twice: first in England in middle of 1950´s and then again, independently, late 1950´s in New York, United States. During this period, a new generation of artists began to look for inspiration in the world around them, representing (and, at times, making art directly from) everyday items (like bottles of Coca Cola, tomato jars, colored Marilyn photo), consumer goods, and mass media.
They did this in a straightforward manner, using bold swaths of primary colors, often straight from the can or tube of paint. They adopted commercial methods like silk screening, or produced multiples of works, downplaying the artist’s hand and subverting the idea of originality—in marked contrast with the highly expressive, large-scaled abstract works of the Abstract Expressionists, whose work had dominated postwar American art.
Pop artists aim to reach the maximum possible audience, without elitism or exclusions. Its message is directed to the common society. Originality is not pursued, but rather the reinterpretation of previous photographs, engravings and paintings. Color is fundamental, gaudy and provocative, as well as thematic, very simple, direct and who strives to show a popular aesthetic.
Well-known Pop Art artists
Roy Lichtenstein (New York, 1923 – ib., 1997)
Richard Pettibone (California, 1938)
Robert Rauschenberg (Texas, 1925 – Florida, 2008)
James Rosenquist (North Dakota, 1933)
Andy Warhol (Pennsylvania, 1928 – New York, 1987)
Tom Wesselmann (Ohio, 1931 – New York, 2004)
Richard Hamilton (London, 1922 – ib., 2011)
David Hockney (Bradford, 1937)
George Segal (New York, 1924 – New Jersey, 2000)
Lippard, Lucy (1966). Pop Art. New York: Praeger.